How to create a brand around your organic products.

Setting out as an organic skin care formulator can be fun and at times the zeal and eagerness to show friends and family what you can do may often lead you to trying so many things at the same time. When you are settled to begin something on brand note the following tips:
1. Choose an area of interest like, ebony skin products or stretch mark treatment regime, or baby gentle products. What I mean is that you should define what you want to be known for. The major issue with the organic skin care market is every formulator is practically formulating in all directions, left,right and center. You see, if you focus your interest, one at a time you will find out that you have more competence. For instance you can focus your brand on even skin tone treatment care, so you will work through formulation of soaps, creams,oils, scrubs that will even out skin tone. So for any skin type, shade or complexion you will design an effective combination that will do the work.

2. Roll out in stages. For example using our even skin tone example, your first products can be even skin soaps, so you research on all blends and formulation in soap form for even skin tone, then next you roll out the scrubs for more effectiveness of the soaps, then introduce creams and oils.
A lot of the people who claim to be dealing with organic skin care, do little or no research at all, what you often see is copying and pasting other people's recipe and hoping the result will be as was told. I know people who use three to four different brightening ingredients at once with the expectations of getting over the top result. If you must sustain your brand, do your best to take it one step at a time. The moment people can trust your work, no matter where you are, they will reach out for your product. The point remains that you have to give it some effort and commitment

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 In picture: CompletePackage KaratGold Face Scrub

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